Website
Development
What do
you need to think about, to develop a successful website?
Make your website enhance your business.
Increase
business by having a well designed and logical website.
Website
development is a huge area that changes constantly. This workshop helps you
to understand the principles of creating a good website and shows you some
of the most important skills needed to do it successfully. We look at some
simple and inexpensive ways to help you plan your website, guiding you
towards a professional looking yet cost effective solution.
What entices visitors to your website?
This
workshop will help you understand what makes websites succeed or fail, and
what can be done to increase your chance of success if you are thinking
about designing your own website!
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DEFINING A WEB
SITE
How big is the Internet and why is
it so important to your business?
Choosing a Domain name, and cheap
places to buy them from.
What is hosting, why do you need it,
and cheap places to buy it from.
BASIC WEB
DESIGN CONCEPTS
Identifying the key purpose of your
website.
What message are you trying to give?
What should go on your website and
how to make it look good.
Simple design packages.
Web design mistakes—what NOT to do.
The UK law relating to your website.
SEARCH ENGINE
OPTIMISATION
Types
of Search Engine. Who are the UK’s top search engines?
What
is the Google Algorithm, and why should you care?
Keywords & Meta tags.
How to
submit your site.
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PAY PER CLICK
What is Pay-per-Click, and how does
it work? What does it cost?
Writing an advert that entices
customers.
Effect words that attract clicks.
How do you add an advert?
Limiting the distribution of your
ad.
GOOGLE
ANALYTICS
How do you know who’s been visiting
your website?
What did they look at?
How long did they stay?
What words did they put in the
search engine? Some of our favourite reports from Google Analytics.
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“I'm on the threshold of going onto the web so these ideas will be
invaluable!!”
Jack Haldane
“A very enjoyable & well presented workshop which encouraged interaction
from everyone. No questions were made to feel silly, and all were
treated with respect.”
Denis Hartley
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