CONTENT OF THE BUSINESS PLAN
Advice on what elements should be
included in your business plan, and the best format to present it.
THE
EXECUTIVE SUMMARY
Make the right impression by writing
a powerful and memorable Executive Summary.
YOUR BUSINESS
What is your Mission? Why do you
exist? What are your goals and objectives, (both business and personal)?
PRODUCTS
& SERVICES
Describe the key features and
benefits of what you do. What makes you different?
THE MARKET, COMPETITION
Define your market & competition.
How big is it, and where will you fit in?
What outside influences effect your market? |
MARKETING & CUSTOMERS
What image are you portraying? Who
are your customers? How will you reach them?
How do you promote your product?
SWOT ANALYSIS
What are your Strengths &
Opportunities. How will you overcome Weaknesses & Threats to your business?
MANAGEMENT & PERSONNEL
The key skills of the workforce &
management team
OPERATIONS
Details about your main suppliers,
your premises and what production facilities you have. What licences do you
need?
FINANCIAL PERFORMANCE
What have you achieved so far, and
what do you plan for the future? Provide Profit & Loss and Cash flow
forecasts. |
“This course focussed me on what I need to do
to get up and running.
A very useful course, with a knowledgeable presenter with good
presentation style and excellent clarity!”
C. Bruning
“Gave me focus and directions to follow
immediately.
Thank you for helping keep me on track and get me inspired and
motivated!”
A. Candies
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